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College of Management Mahidol University E-Thesis and Thematic Paper
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2014-07-11
การศึกษากลไกการตลาดผ่านบัตรแห่งความภักดีที่มีผลต่อการซื้อซ้ำของห้างค้าปลีกในประเทศไทย = A study of marketing mechanisms via loyalty card affected repurchase of modern trade in Thailand.
วัชรพงษ์ กรรณาริก
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วัชรพงษ์ กรรณาริก
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Marketing