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College of Management Mahidol University E-Thesis and Thematic Paper
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2019-05-19
ปัจจัยส่วนประสมการตลาดบริการ (7Ps) ที่มีความสัมพันธ์กับความภักดีในตราสินค้าและบริการ (ฺBrand Royalty) และความพึงพอใจ (Satisfaction) ของผู้รับบริการในแผนกผู้ป่วยนอกโรงพยาบาลเกษมราษฎร์ อินเตอร์เนชั่นเนล รัตนาธิเบศร์ =THE RELATIONSHIP BETWEEN MARKETING MIX FACTOR AND BRAND ROYALTY AND PATIENT’S SATISFACTION ON OUTPATIENT DEPARTMENT OF KASEMRAD INTERNATIONAL RATTANATIBETH HOSPITAL.
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ส่วนประสมทางการตลาด