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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2017-01-12
Factors influencing the success of small/medium business through social commerce.
Grace Vongchavalitkul
2018-12-17
The study of factors influencing Chinese E-commerce adoption by SMSs in Thailand.
Qiurui Chen
2017-11-20
The factors influencing clothing purchase of Thai customer.
Phattharaphong Akapop
2019-06-24
Omni-channel: the sustainable e-commerce trend in Thailand.
Kochaphan Chingwatanasate
2018-11-27
Influence factors toward consuming and selling on C2C e-marketplace of Thailand C2C sellers.
Pawat Athichitsakul
2023
What are the factors to gain potential followers on TIKTOK Home Appliance Stores
Theeradet Pakkrasae
2025
Stress Management Strategies Among Generation-Z in E-commerce industry
Chotima Luehirun
2025
The Impact of Perceived Fake Reviews on Purchase Intention in E-Commerce
Chu Nadi Aung@Roi Aung
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Author
1
Chotima, Luehirun
1
Chu Nadi, Aung@Roi Aung
1
Grace Vongchavalitkul
1
Kochaphan Chingwatanasate
1
Pawat Athichitsakul
1
Phattharaphong Akapop
1
Qiurui Chen
1
Theeradet, Pakkrasae
Subject
2
Thailand
1
C2C
1
Chinese market
1
Consuming
1
Digital marketing
1
Engagement
1
Fake reviews
1
Followers growth
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Home appliance
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2017
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2023
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