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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2021-01-28
Managing spa business after the covid-19 crisis through Mckinsey’s 7-s framework.
Umaporn Wiwatreungdech
2021-04-23
Factors affecting online media streaming service subscriptions behaviors during the covid-19 pandemic in Thailand
Naratthawan Threechownon
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Naratthawan, Threechownon
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Umaporn Wiwatreungdech
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Competitive Intensity
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Mckinsey’s 7-s framework
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Online Media Streaming Service
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spa
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Willingness to Pay
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Word of Mouth
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2021
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