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College of Management Mahidol University E-Thesis and Thematic Paper
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2016-05-18
อิทธิพลของการสื่อสารแบบปากต่อปาก (Word of mouth) บน Facebook ที่มีต่อการตัดสินใจเลือกโรงแรมและที่พักของผู้บริโภคกลุ่ม Gen Y= The influence of electronic word of mouth (E-wom) on facebook to marking the decision for hotel booking.
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ปากต่อปาก