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College of Management Mahidol University E-Thesis and Thematic Paper
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2020-03-05
การศึกษาคุณค่าตราสินค้า ที่ส่งผลต่อทัศนคติ และพฤติกรรมการบอกต่อ (Word of Mouth) ของผู้บริโภคในเขตกรุงเทพมหานคร : กรณีศึกษาแบรนด์แอปเปิล (Apple) =THE EFFECT OF BRAND EQUITY ON BRAND ATTITUDE AND CONSUMER’S WORD OF MOUTH BEHAVIOR IN BANGKOK : A CASE STUDY OF BRAND APPLE .
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