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College of Management Mahidol University E-Thesis and Thematic Paper
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2022-11-06
อิทธิพลของภาพลักษณ์ การรับรู้คุณค่า การสนับสนุนทางสังคมที่มีผลต่อความผูกพันของลูกค้า ส่งผลให้เกิดความไว้วางใจต่อแบรนด์และพฤติกรรมการบอกต่อสินค้า แบรนด์ Xiaomi (เสียวหมี่) ในเขตกรุงเทพมหานคร
ชุติพร, แสงภู่
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การสนับสนุนทางสังคม
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การสื่อสารการบอกต่อ
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คุณค่าที่ลูกค้ารับรู้
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