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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2015-01-20
Challenge of healthcare professionals in building a hospital brand: a case study of Nan Ah hospital.
Anuch Chantanaskul
2016-03-23
Evaluation of rebranding strategy : a case of hicee
Anthika Akarathanapirom
2015-05-08
The factor influencing European car purchase for Thai consumers.
Chanin Chinkachorn
2014-07-29
Attitude of "Y generation" woman regarding buying brand counterfeit products in Thailand.
Pornphimon Taeweeraphichai
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Author
1
Anthika Akarathanapirom
1
Anuch Chantanaskul
1
Chanin Chinkachorn
1
Pornphimon Taeweeraphichai
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Corporate branding
1
Emotion
1
Employees
1
Generation Y
1
Price
1
Product quality
1
Purchase
1
Rebranding
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Vitamin C
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2015
1
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2016