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College of Management Mahidol University E-Thesis and Thematic Paper
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2015-01-20
การรับรู้เชิงคุณภาพของผู้บริโภคในเขตกรุงเทพมหานครที่มีต่อน้ำอัดลมรสโคล่าแบรนด์รอง กรณีความคล้ายคลึงด้านกายภาพต่อแบรนด์ผู้ครองตลาด และการรับรู้ในตราสินค้า = The perception of consumer in Bangkok on carbonated cola flavor, followed brands,the physical resemblance to key brands and brand recognition.
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