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2022-09-04
DISNEY PARKS: KEY SUCCESS FACTORS FROM THE PERSPECTIVE OF THAI TOURISTS
Anyaporn, Suephattanaphan
2022-09-04
KEY SUCCESS FACTORS FOR PEOPLE WHO WANT TO START THE BUSINESS ON E-COMMERCE PLATFORM (SHOPEE)
Oranun, Junyadumrongkul
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Anyaporn, Suephattanaphan
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Oranun, Junyadumrongkul
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Repurchase intention
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Consumer behavior
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EWOM (Electronic Word-of-mouth)
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Market segmentation
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Price inelasticity
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Subjective norm
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Value-added, and Hyper-Localization
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