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College of Management Mahidol University E-Thesis and Thematic Paper
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Results 11-15 of 15 (Search time: 0.0 seconds).
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Issue Date
Title
Author(s)
2017-11-20
Factors affecting the adoption to the use of social media for Thai elderly.
Pharroong Anuphongongarch
2015-10-06
Critical factors affecting consumer behavior in online shopping through social network.
Chitipat Anantavong
2016-05-26
The impact of user interactions in social media on brand awareness and purchase intention-viral content.
Tarawan Phusitkanchana
2020-01-21
The influencing factors of social media influencers on brand selection, focusing on beauty content in Thailand.
Kessirin Thitiwongse
2018-11-01
The usage and perception of social media for internal communication.
Teerarat Gainey
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Author
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Chayanit Lertwilairatanapong
1
Chitipat Anantavong
1
Grace Vongchavalitkul
1
Jirabhon Sa-Nguanpuak
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Kessirin Thitiwongse
1
Pannarat Wattananateepat
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Pharroong Anuphongongarch
1
Ponsiri Kaewmano
1
Priyarat, Phuyen
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Sirintip, Amatayakul
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Online shopping
2
Customer satisfaction
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Influencer
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Beauty products
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Brand selection
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Chinese tourists
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