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College of Management Mahidol University E-Thesis and Thematic Paper
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2566
การศึกษาอิทธิพลของผู้ที่มีชื่อเสียง (Influencer) ที่ส่งผลต่อความตั้งใจซื้อผลิตภัณฑ์ เครื่องสำอางประเภทสกินแคร์สำหรับผิวหน้าและผิวกาย ในประเทศไทย
ทิพฤทธิ์ ศิริ
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ทิพฤทธิ์, ศิริ
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Influencer Marketing
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ความตั้งใจซื้อ
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