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College of Management Mahidol University E-Thesis and Thematic Paper
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2023
Factors influencing customer repurchase intention and anticipated regret towards electric vehicles: the application of the theory of planned behavior, customer-commitment theory, the double-jeopardy effect, and product involement
Chaichana Ampornklinkaew
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Chaichana, Ampornklinkaew
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Anticipated regret
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Customer commitment
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Perceived brand popularity
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Repurchase intention
