Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1173Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Pornkasem Kantamara | - |
| dc.contributor.author | Natthiya Pilaisomboon | - |
| dc.date.accessioned | 2021-03-23T08:32:38Z | - |
| dc.date.available | 2021-03-23T08:32:38Z | - |
| dc.date.issued | 2015-05-08 | - |
| dc.identifier | TP MM.065 2014 | - |
| dc.identifier.citation | 2014 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1173 | - |
| dc.description.abstract | The aim of this thematic paper is to investigate and identify the pre-purchase intention of young Thai female consumers for fast fashion. There are various factors to indicate pre-purchase intention of fast fashion products in Thailand. In the first section, these analyze of young Thai females who normally purchase fast fashion and factors to purchase by S-O-R model. The thematic paper is to identify by research method from young Thai female respondents who aged between 22-30 years old and wearing fast fashion products. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing | - |
| dc.subject | Management | - |
| dc.subject | Consumer behaviour | - |
| dc.subject | Purchase | - |
| dc.subject | Fashion | - |
| dc.title | Pre-purchase intention of young Thai female consumers for fast fashion. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.065 2014.pdf | 4.93 MB | Adobe PDF |  View/Open |
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