The opportunity and obstacle for Thai food exporters in the czech republic.

Abstract

According to the increasing popularity of Thai foods among European people in the western part of Europe. However, the Eastern Europe is blissful for Thai food exporter to invest. In this research, the researcher would like to provide information regarding to the opportunity and obstacle for Thai foods exporter to export their product to Czech Republic. The qualitative method is used for this study by conducting the in-depth interview with 3 managerial staff of food exporting companies in various type of business such as frozen food, processed food and ingredient product and the government side who has given the significant overview on Czech market. The result of this research will be shown in the table separated into 2 categories; Opportunity (i.e. food promoting exhibition, relationship with hypermarket, increasing number of Czech tourist, support from Thai government and economic stability in Czech Republic) and Obstacle (i.e. conservative consumer behavior, logistics barrier, GSP tax privileges, EU regulations). KEYWORDS: Czech Republic/ Food export/ Thai food exporter/ Opportunity/ Obstacle