Cross cultural management in Bangkok hospital.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1263

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DC Field	Value	Language
eperson.contributor.advisor	Peter De Maeyer	-
dc.contributor.author	Kaiyan Qin	-
dc.date.accessioned	2021-03-23T08:33:44Z	-
dc.date.available	2021-03-23T08:33:44Z	-
dc.date.issued	2015-06-11	-
dc.identifier	TP GM.035 2014	-
dc.identifier.citation	2014	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1263	-
dc.description.abstract	According to the 2013 annual report of Bangkok Hospital Medical Center, we have welcomed more than 800,000 patients in which 200,000 are foreigners. In terms of revenue, foreign patients contribute almost 40% of total revenue of Bangkok Hospital Medical Center. In terms of human resource, Bangkok Hospital Medical Center has a dedicated international marketing department in charge of oversea market, which has total 15 head count, in which mostly are foreign employees. Here brings the interesting part of the study, the team (international marketing department) found some obstacles while working with other department. In this research, I would like to find out what is/are going wrong and provide possible recommendations. KEY WORDS: BANGKOK HOSPITAL/ CROSS CULTRUAL/ MANPOWER MANAGEMENT/ OPPORTUNITY/ OBSTACLE	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	General Management	-
dc.subject	Leadership	-
dc.subject	Bangkok	-
dc.subject	Cross cultural	-
dc.subject	Hospital	-
dc.title	Cross cultural management in Bangkok hospital.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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