Purchase behavior among Thais fashionable clothes wholesalers.

Abstract

The purposes of this research were to focus on wholesalers decision making to find out related decision model of Thais fashionable clothes wholesaler purchasing behavior. The research also study to understand the real factors and all primary information of wholesaler purchasing behaviors. Objective to benefit to any players through business chain. The random sampling was selected 5 interviewees who have their own fashionable clothes shop in Platinum wholesale fashion mall in Bangkok. The research was conduct follow interview techniques in qualitative research by Face to Face interview and data collected by taking note and recording. The result from Face to Face interview illustrated 3 main topics. 1) Customers and shop information is aim to review that those interviewees are research target. 2) Wholesaler purchasing behaviour is aim to study factors that affect wholesalers buying intention while making decision on fashionable clothes. 3) Relationship activities which is before and after decision making process generally created among manufacturers, wholesalers and consumers. Recommendation will be the final part of this study as proposed.

KEY WORDS: Wholesaler behavior/Fashionable clothes/Wholesaler decision making