The customer perception and purchase intention in alternate fuel vehicles (LPG & CNG) conversion kit in Thailand.

Abstract

A vehicle running on liquefied petroleum gas (LPG) or compressed natural gas (CNG) is currently being discussed as a more energy efficient and climate-friendly. This means that insights into consumer perceptions and acceptance of Alternative fuel vehicle conversion car are still limited. This paper summarizes the insights into consumer acceptance of LPG and CNG vehicles obtained from a literature review. These findings are supplemented by ten in-depth interviews. The interviews were conducted with vehicle users in Bangkok area. The studies showed that consumer come into contact with alternative fuel vehicle conversion car in various ways, mainly through direct experience user before deciding to switch to alternative fuels. The interviewees reported that they had concerns regarding performance, safety of the conversion car. These insights suggest that the experiences communicated from direct experience users seem to be important in improving the perceived reliability and safety for non-experience car users. This confirms strategies like field trials, the economic advantage played a crucial role in the decision-making process; however, environmental issue was not play important role for Thai consumer. KEY WORDS: Alternative Fuel / Customer Perception / Conversion Car / Willing To Change