Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1309
Full metadata record
DC FieldValueLanguage
dc.contributor.authorThanapat Wongsalangkul-
dc.date.accessioned2021-03-23T08:34:24Z-
dc.date.available2021-03-23T08:34:24Z-
dc.date.issued2015-08-25-
dc.identifierTP EM.006 2015-
dc.identifier.citation2015-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/1309-
dc.description.abstractThe purpose of this research is to investigate factors in hotel selection and satisfaction for travellers in 21 – 38 age group and in 39 – 50 age group in Thailand. This research also suggest solution to hoteliers in order to attract more travelers. All factors in this research were derived from attributes shown in online hotel booking and also based on previous researches. Questionnaire was used for data collection and conducted in travel exhibition, Thai Tiew Thai 34th, and in social network. Mean score and one sample t-test are statistical approach to data analysis. An important factors are considered only if its mean score is significantly greater than 4. After analysis, convenient hotel location, price and promotion are most important factors in hotel selection for both groups. Cleanliness, quality of bedding, and well-maintained room have significantly influence on satisfaction of travelers aged between 39 – 50 years old. Meanwhile, Millennial generation are substantially satisfied with cleanliness, value for money and reasonable price. The research finding are expected to help hoteliers to attract more travelers.-
dc.publisherมหาวิทยาลัยมหิดล-
dc.subjectEntrepreneurship Management-
dc.subjectCustomer satisfaction-
dc.subjectHotel-
dc.subjectTourism industry-
dc.titleFactors in hotel selection and satisfaction for different age groups in Thailand.-
dc.typeThematic Paper-
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP EM.006 2015.pdf1.31 MBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.