The importance of digital marketing for Asean businesses in 2015.

Abstract

The main goal of this paper is to show how important digital marketing is in the future, and how ASEAN companies can benefit from the effective usage of digital marketing channels to connect to their target market. ASEAN companies have grown to integrate and support a marketing department, and then create a digital marketing department, which isn’t synchronized together. Digital marketing is one of the aspects of marketing (integrated marketing communication), and must be used to support marketing goals and objectives. Studies have shown that the ASEAN market is filled with internet users, and the most usage of internet occurs through mobile devices, where companies who have not integrated a mobile digital marketing channel must do so in order to tap into these opportunities. The findings in the review of various literature studies have helped to understand the trend of digital marketing in the ASEAN market, and digital channels that prove to be cost efficient for profitable returns. The primary researches that were conducted were two personal interviews with top-level management, and a questionnaire survey to help understand the Thai market. Most of the limitation that occurred was due to the non-synchronization of a digital marketing plan with the marketing plan. The effectiveness and efficiency of the usage of a digital marketing plan that can help increase the company’s revenue by 3 times. The paper will touch base on the aspects of digital marketing in ASEAN, and the usage of digital marketing to help create business success.