Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1320Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Randall Shannon | - |
| dc.contributor.author | Sineenart Changrua | - |
| dc.date.accessioned | 2021-03-23T08:34:34Z | - |
| dc.date.available | 2021-03-23T08:34:34Z | - |
| dc.date.issued | 2015-08-25 | - |
| dc.identifier | TP MM.007 2015 | - |
| dc.identifier.citation | 2015 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1320 | - |
| dc.description.abstract | The purpose of this research is to examine what factor can influence consumer decision making in choosing a hotel. The research used a quantitative approach. Data was collected by distributed questionnaire in both paper and online form. The survey was conducted from 153 respondents. The study revealed that personal belief and reference have a strong influence on consumer decision making in choosing a hotel. Moreover, it was proved that availability of alcohol in a hotel has no effect on consumer decision making in choosing a hotel. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Hotel | - |
| dc.subject | Consumer decision making | - |
| dc.title | Influencing factors of consumer decision making in choosing a hotel. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.007 2015.pdf | 3.86 MB | Adobe PDF |  View/Open |
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