Digital platform enhancing opportunities for new musicians and artists in Thai music industry.

Abstract

The aim of this study is to explore factors of working on digital platform that can stimulate the formation of new musicians and artists coming up in Thai music market. Working on digital platform studies and music online distribution channels were applied in this study. Using qualitative research to gather data and in-depth interviews were conducted in order to investigate opinions, get details and some critical information. The samples are eight persons who have experience in Thai music industry. The respondents with different background at random age and experience are recruited to the interview. The results indicate that music tools and technologies, music online distribution channel and music online marketing are the central ones for those willing to create work on digital platform and bring to another window of musician’s works which relate to other areas of business value chain. Preparation to develop the ability of music industry in Thailand should be priority and focus attention in view of the technology. The main issue is to create effective social network that can form the exchanging of skills and knowledge also the community of value chain.

KEY WORDS: Digital platform in Music Industry/ Music online distribution/ Music Social Network