Key factors influencing the people to consume Thai spa & massage in Thailand.

Abstract

ABSTRACT The purpose of this research is to investigate and describe attitude of consumers toward Thai spa & Massage in Thailand according to consumer behavior, needs, perception and motivation in order to know about consumer attitude toward Thai spa & Massage. The main motivation of consumer is relaxation with spa because the Brand Name of Product & ambivalent decision. They perceive that Thai spa & Massage is good from the brand name because they trust from the product and reputation or reviews. For ambivalent decision is people not plan to go to Thai Spa & Massage, therefor in that situation convenience, nothing to do or want to relax. It is sort of situation sudden happen. Their attitudes, they have positive attitudes toward every attributes of Thai spa. In term of segmentation based on income and in term of marketing mix, for this survey group has the main perspective similarly and that they can be determined as one group since their basic needs are similar.

KEYWORD: Thai Massage, Spa in Thailand, Cultural, Experience