Critical factors affecting consumer behavior in online shopping through social network.

Chitipat  Anantavong

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1363

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Poomporn Thamsatitdej	-
dc.contributor.author	Chitipat Anantavong	-
dc.date.accessioned	2021-03-23T08:35:21Z	-
dc.date.available	2021-03-23T08:35:21Z	-
dc.date.issued	2015-10-06	-
dc.identifier	TP MM.010 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1363	-
dc.description.abstract	The aim of this study is to investigate factors that affect consumer behavior of purchasing through social network platform. Online purchasing behavior studies and online decision making process were applied in this study. Using quantitative research to gather data and questionnaire survey were distributed through online channels. Random sampling method was applied to distribute the questionnaires, and the quantitative data was analyzed in statistical with 216 respondents. Multiple regression analysis was used to explain relationship between both subjective factors and objective factors and online consumer purchasing intention on social network. The results show critical factors that affect the online consumer purchasing intention on social network that help online sellers adopt the suitable strategies to attract consumers. KEY WORDS: Online Shopping/ Consumer Behavior/ Social Network	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Marketing and Management	-
dc.subject	Consumer behaviour	-
dc.subject	Social media	-
dc.subject	Social network	-
dc.subject	Online shopping	-
dc.title	Critical factors affecting consumer behavior in online shopping through social network.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

Files in This Item:

File	Description	Size	Format
TP MM.010 2015.pdf		6.44 MB	Adobe PDF	View/Open

Show simple item record