Consumer attitudes toward RTD green tea related to health consciousness.

Jiraporn Tansiritanes

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1367

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DC Field	Value	Language
eperson.contributor.advisor	Poomporn Thamsatitdej	-
dc.contributor.author	Jiraporn Tansiritanes	-
dc.date.accessioned	2021-03-23T08:35:25Z	-
dc.date.available	2021-03-23T08:35:25Z	-
dc.date.issued	2015-10-06	-
dc.identifier	TP EM.007 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1367	-
dc.description.abstract	The aim of this study is to investigate factors affect consumer’s behavior who purchase through social network platform. Online purchase behavior studies and online decision making process were applied in this study. Using quantitative research to gather data and questionnaire survey were distributed through online channel. Random sampling method was applied to distribute the questionnaires, and the quantitative data were analyzed in statistical with 216 respondents. Multiple regression analysis was used to explain relationship between both subjective factors and objective factors and online consumer behavior in social network. The results show critical factors that affect the online consumer behavior in social network that help online sellers adopt the suitable strategy to attract consumers. KEY WORDS: Healthy Lifestyle / Consumer Attitude / RTD green tea	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Entrepreneurship Management	-
dc.subject	Healthy	-
dc.subject	Green tea	-
dc.subject	RTD	-
dc.subject	Consumer attitude	-
dc.title	Consumer attitudes toward RTD green tea related to health consciousness.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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