Factors influencing Thai parent's purchasing intention to buy organic skin care products for baby.

Abstract

According to health conscious trend, people focus on what they consume more than the past. Various health concern businesses, especially organic product is one of interesting selections following this trend. From survey, organic business for baby products tend to increase continuously. So, this research is to investigate the factors that influence parents’ intention to buy organic products, particularly skin care for their baby. Consumer interview and literature review have been used to understand the parents’ perception in order to explore the matter and give recommendation with regards to the future strategic plan for new business owners or improvement for current runners.