Service experienced toward Thai luxury hotel effect the guests visit intention.

Abstract

This research purposed to know how the service experience could effect to the guest visit intention toward luxury hotel specific in Bangkok. According to the report of tourism in Thailand showed that Bangkok became a major center for tourism in Southeast Asia, and Thailand is one of the top destinations in the Asia Pacific region, among China, Hong Kong, and Malaysia. The competitors in the hotel business are increasing every year. The objective is to understand the role of service and understand the guest visit intention. The research methodologies are case study and interview the employee from Dusit Thani hotel Bangkok. The variables are brand image, property ambience, customer perceived service value, location environment and guest visit intention. From the research founded that the main factor that Dusit Thani hotel Bangkok mainly focus to create a good customer experienced is customer perceived service that perform by overall of the hotel service and employee treat to the guests. And it is the reason for customer to come back to the hotel again. KEY WORDS: Thai Luxury Hotel/ Service experience / Bangkok Hotel / Guest Visit Intention / Five Stars Hotel/ Dusit Thani Bangkok