The factor influencing successful partnership in hotel business.

Abstract

Due to the significant growth in hotel business, there is an intense on the competition in the market. It is considered that even though the major factors influence the business operation of the hotel is hotel facilities including service perform, there is another concern that could create the competitive advantage to the hotel which is hotel partnership including supply chain and strategic alliance. An exploration of the study use qualitative method to acquire comprehensive and detailed data from in-depth interview. Therefore, this study demonstrates a perspective of the factors influencing successful partnership in hotel business. The research describes the necessary of each factor in hotel business partnership in Thai market. The main objective of the research is to explore the relationship between partnership and business achievement of the hotel. The research is conducted based on the qualitative method in depth interview of the groups of hotel ranges and academic profession. The outcome of the research illustrates that there are different in perspective of each group interview. Besides, the information would be beneficial to hotel owner and those who involve in hotel industry in order to strengthen the business and create sustain their core-value.