The impact of online reviews on skin care products in the Bangkok area.

Nussakarn  Permpoolchokana

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1433

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Roy Kouwenberg	-
dc.contributor.author	Nussakarn Permpoolchokana	-
dc.date.accessioned	2021-03-23T08:36:38Z	-
dc.date.available	2021-03-23T08:36:38Z	-
dc.date.issued	2015-12-20	-
dc.identifier	TP MM.014 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1433	-
dc.description.abstract	This research uses a convenience sampling method by using an online questionnaire to collect the data. The sample of 139 participants in Bangkok can be divided into 4 groups which are young age females, middle age females, young age males, and middle age males. The findings of this research show that most of the respondents always read online reviews about skin care products before deciding to buy a product, with women in the young age group having a stronger relationship between online reviews and intention to buy skin care products than other groups. The information source from internet is more reliable than television in this sample. Also, the factors that are able to increase the level of trustworthiness for all age groups are product comparisons, product testimonials, reviews written by someone from the same age group, and reviews written by someone that they know. KEY WORDS: Online Review / E-Marketing / Skin Care Product / E-WOM.	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Marketing and Management	-
dc.subject	Bangkok	-
dc.subject	Skin care	-
dc.subject	Online review	-
dc.title	The impact of online reviews on skin care products in the Bangkok area.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

Files in This Item:

File	Description	Size	Format
TP MM.014 2015.pdf		6.86 MB	Adobe PDF	View/Open

Show simple item record