Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1474
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Kiattichai Kalasin | - |
dc.contributor.author | Suraphan Boonyawatana | - |
dc.date.accessioned | 2021-03-23T08:37:30Z | - |
dc.date.available | 2021-03-23T08:37:30Z | - |
dc.date.issued | 2016-01-14 | - |
dc.identifier | TP GM.005 2015 | - |
dc.identifier.citation | 2015 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1474 | - |
dc.description.abstract | Distribution channel is one of marketing tool to increase product value. To sale PRRS vaccine in Thailand all supplier have to design an appropriate distribution strategy to maximize their sale performance and customer satisfaction. In Thailand there are difference kinds of distribution strategy. This study was analyzed the strategy from each supplier by interview management staff and generate customer satisfaction survey from each part of Thailand to find an appropriate strategy to distribute this product. The study shown that to sale PRRS vaccine is depending on what position of product is customer perceive. Sale force is one of main strategy to transfer all knowledge to customer mind. If any suppliers can push their knowledge to market and show more field experience customer would catch up that idea and put it on their mind. Then it would help customer make decision to buy the product from that supplier. KEY WORDS: Distribution / Channel / Strategy / PRRS / Vaccine | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | General Management | - |
dc.subject | strategy | - |
dc.subject | Distribution | - |
dc.subject | Channel | - |
dc.subject | PRRS | - |
dc.title | Analysis of distribution channel strategy on PRRS vaccine in Thailand. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP GM.005 2015 (3).pdf | 10.4 MB | Adobe PDF | ![]() View/Open |
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