Analysis of distribution channel strategy on PRRS vaccine in Thailand.

Suraphan  Boonyawatana

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1474

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Kiattichai Kalasin	-
dc.contributor.author	Suraphan Boonyawatana	-
dc.date.accessioned	2021-03-23T08:37:30Z	-
dc.date.available	2021-03-23T08:37:30Z	-
dc.date.issued	2016-01-14	-
dc.identifier	TP GM.005 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1474	-
dc.description.abstract	Distribution channel is one of marketing tool to increase product value. To sale PRRS vaccine in Thailand all supplier have to design an appropriate distribution strategy to maximize their sale performance and customer satisfaction. In Thailand there are difference kinds of distribution strategy. This study was analyzed the strategy from each supplier by interview management staff and generate customer satisfaction survey from each part of Thailand to find an appropriate strategy to distribute this product. The study shown that to sale PRRS vaccine is depending on what position of product is customer perceive. Sale force is one of main strategy to transfer all knowledge to customer mind. If any suppliers can push their knowledge to market and show more field experience customer would catch up that idea and put it on their mind. Then it would help customer make decision to buy the product from that supplier. KEY WORDS: Distribution / Channel / Strategy / PRRS / Vaccine	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	General Management	-
dc.subject	strategy	-
dc.subject	Distribution	-
dc.subject	Channel	-
dc.subject	PRRS	-
dc.title	Analysis of distribution channel strategy on PRRS vaccine in Thailand.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

Files in This Item:

File	Description	Size	Format
TP GM.005 2015 (3).pdf		10.4 MB	Adobe PDF	View/Open

Show simple item record