Factors that influence the buying behavior of Thai consumers for healthy food delivery.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1477

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Roy Kouwenberg	-
dc.contributor.author	Yanisa Sutchiewcharn	-
dc.date.accessioned	2021-03-23T08:37:34Z	-
dc.date.available	2021-03-23T08:37:34Z	-
dc.date.issued	2016-01-14	-
dc.identifier	TP EM.019 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1477	-
dc.description.abstract	This research aims to study the factors that influence the buying behavior of Thai consumers for healthy food delivery products. The results of this research show that the price is the most important factor that influences the consumer buying behavior. The price should be reasonable and at acceptable level with a good quality. Moreover, trends, food product attributes and special offers are also major factor that affect the consumers’ behavior. KEY WORDS: Consumer Behavior / Healthy Food Delivery / Healthy / Clean Food	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Entrepreneurship Management	-
dc.subject	Consumer behaviour	-
dc.subject	Healthy	-
dc.subject	Food delivery	-
dc.subject	Clean food	-
dc.title	Factors that influence the buying behavior of Thai consumers for healthy food delivery.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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