Consumer's attitude toward online shopping via social media.

Pannarat  Wattananateepat

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1484

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Vichita Ractham	-
dc.contributor.author	Pannarat Wattananateepat	-
dc.date.accessioned	2021-03-23T08:37:42Z	-
dc.date.available	2021-03-23T08:37:42Z	-
dc.date.issued	2016-01-14	-
dc.identifier	TP MM.021 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1484	-
dc.description.abstract	This thematic paper is aimed to be useful for online shopping. The shop owner will understand more on customer's need and realize on how to make them confident in shopping online. For instance, the online shopping business is growing significantly, especially via Facebook channel which had increased rapidly in term of number of sellers and buyers. Although there were several research had been conducted to study about consumer’s purchase decision and behavior in shopping online, but there was little aspect from Thai people. The purpose of the study is primarily to examine about consumer’s attitude toward online shopping via social media among Thai people. The data collection is approached by using online questionnaire survey, targeting working adults aged and matured between 25 – 40 years old of Thai people in Bangkok. KEY WORDS: Online Shopping / Facebook / Consumer Behavior	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Marketing and Management	-
dc.subject	consumer behavior	-
dc.subject	Social media	-
dc.subject	Online shopping	-
dc.title	Consumer's attitude toward online shopping via social media.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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File	Description	Size	Format
TP MM.021 2015.pdf		6.85 MB	Adobe PDF	View/Open

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