Key factors influencing customer loyalty toward mobile retail application.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1682

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Pornkasem Kantamara	-
dc.contributor.author	Tad Hatchaleelaha	-
dc.date.accessioned	2021-03-23T09:17:51Z	-
dc.date.available	2021-03-23T09:17:51Z	-
dc.date.issued	2016-05-26	-
dc.identifier	TP EM.059 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1682	-
dc.description.abstract	The purpose of this research is to examine previous literatures which focus on loyalty in Business to Consumer (B2C) of mobile retail application. The working process includes three primary phases: selecting and focusing phase, analyzing phase, and concluding and outcome-converging phase, which enhance the fulfillment of analysis and the accumulation of knowledge in the domain of B2C loyalty researches	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Entrepreneurship Management	-
dc.subject	Customer relationship	-
dc.subject	Mobile retail application	-
dc.subject	E-Loyalty	-
dc.title	Key factors influencing customer loyalty toward mobile retail application.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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