Employee motivation in a dynamic business environment.

Abstract

The purpose of this study was to explore motivation factors of employees working in a software computer industry which considered as a dynamic business environment. This research was conducted using qualitative research methodology in order to gain in-depth understanding from all selected participants. The data was gathered and analysed through a non-participative observation during company visit and 15 in-depth interview sessions with selected participants. The research aims to offer constructive benefits to the employers in order to better understand the distinctive characteristics of the talents in the computer software industry as well as identify the key motivation factors that keep employee motivated and engaged with the organization.