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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Sirikwan Chumpengpan | - |
dc.date.accessioned | 2021-03-23T09:17:57Z | - |
dc.date.available | 2021-03-23T09:17:57Z | - |
dc.date.issued | 2016-05-26 | - |
dc.identifier | TP IM.008 2015 | - |
dc.identifier.citation | 2015 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1692 | - |
dc.description.abstract | The changing of environment and concern of health issue can make the healthy food and related products continue sales growth for many years. The consumers have more concern about quality and safety in food which affects their purchasing behavior. The future direction of healthy food is expected to continue on a positive path thanks to high awareness of urban consumers. The purpose of this study was to find out the key determinances which make the healthy trend become popular in these recent years. This study is important to explore the business about health product. The findings from the research show that the key success factor of healthy trend comes from the influences from media and celebrity | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Innovation in Management | - |
dc.subject | Consumer behaviour | - |
dc.subject | Healthy food | - |
dc.title | The key determinances which influence the success of healthy eating trend. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP IM.008 2015.pdf | 232.75 kB | Adobe PDF | ![]() View/Open |
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