The key determinances which influence the success of healthy eating trend.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1692

Full metadata record

DC Field	Value	Language
dc.contributor.author	Sirikwan Chumpengpan	-
dc.date.accessioned	2021-03-23T09:17:57Z	-
dc.date.available	2021-03-23T09:17:57Z	-
dc.date.issued	2016-05-26	-
dc.identifier	TP IM.008 2015	-
dc.identifier.citation	2015	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1692	-
dc.description.abstract	The changing of environment and concern of health issue can make the healthy food and related products continue sales growth for many years. The consumers have more concern about quality and safety in food which affects their purchasing behavior. The future direction of healthy food is expected to continue on a positive path thanks to high awareness of urban consumers. The purpose of this study was to find out the key determinances which make the healthy trend become popular in these recent years. This study is important to explore the business about health product. The findings from the research show that the key success factor of healthy trend comes from the influences from media and celebrity	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Innovation in Management	-
dc.subject	Consumer behaviour	-
dc.subject	Healthy food	-
dc.title	The key determinances which influence the success of healthy eating trend.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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