How can Siam@siam hotel increase its customer base?

Abstract

Tourism or hospitality industry in Thailand hosted over 30million people on annually basis. This contributes to over 10% of Thai GDP and increasing. Thailand is becoming one of the top destinations for tourists despite recent floods and political issues. There is potential that this sector will grow much further. This study and internship will take you through the micro level of the hotel business Siam@Siam where I undertook my internship. Hospitality industry is a very competitive nowadays. Customers are seeking for a good lifestyle but yet value for money. Hotels cannot just compete only on prices anymore. They need to compete on the quality of the product, facilities and services. The purpose of this internship is to seek and help the chosen hotel to improve on all area if possible. The place of intern was Siam@Siam Bangkok. The internship was three months long and I was the understudy to the Managing Director, Khun Pratarnporn Phornprapha. The aim was to identify problems, fix, improve and made further recommendations.