Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1709Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Parisa Rungruang | - |
| dc.contributor.author | Saratsanan Wongsoponwattana | - |
| dc.date.accessioned | 2021-03-23T09:18:08Z | - |
| dc.date.available | 2021-03-23T09:18:08Z | - |
| dc.date.issued | 2016-05-26 | - |
| dc.identifier | TP GM.035 2015 | - |
| dc.identifier.citation | 2015 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1709 | - |
| dc.description.abstract | This study was conducted by using qualitative analysis. The data were collected from 50 samples at Suvarnabhumi airport. The key discovery was that program destination attractiveness and its variety are the most influencing factors for Thais. In addition, travellers’ demands become more complicated. Only promotions and recommendation from acquaintance were not as powerful as they were in previous researches. In contrast, social benefit, which found in previous researches, was ranked as ‘little important’ factor in this study. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | General Management | - |
| dc.subject | Thai tourists | - |
| dc.subject | Package tour | - |
| dc.title | Factors impacting Thai tourist's selection of outbound package tour. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP GM.035 2015.pdf | 1.61 MB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.