Factors influencing the usage of mobile banking.

Abstract

The objective of this research is to explore correlation of the important factors that affect the usage of mobile banking between three different age groups from 18-60 years old. The key factors comprise of perceived usefulness, perceived ease-of-use, attitude, perceived risk, brand association and low cost transaction. The results revealed that low cost transaction was the major influencing towards the attitude. The second and third factors were perceived usefulness and perceived ease-of-use respectively. For further analysis, the results showed that the youngest age group was perceived low cost transaction, perceived usefulness, perceived ease-of-use and perceived risk as the significant factors. The second group, 31-45 years old, was perceived low cost transaction and perceived ease-of-use as the important factors. The oldest group was perceived usefulness and perceived low cost transaction as the essential factors. These factors were influenced the attitude towards mobile banking which will directly affect to the usage of mobile banking.