Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1782
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Kannika Leelapanyalert | - |
dc.contributor.author | Napasorn Jittimitre | - |
dc.date.accessioned | 2021-03-23T09:19:03Z | - |
dc.date.available | 2021-03-23T09:19:03Z | - |
dc.date.issued | 2016-08-16 | - |
dc.identifier | TP MM.046 2015 | - |
dc.identifier.citation | 2015 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1782 | - |
dc.description.abstract | The study explored the impact of celebrity endorsement toward skin care brand equity in Thailand. The study result might help skin care company to make a decision whether they should to use celebrity as their marketing tool or not. Quantitative research methodology was applied in the study by collecting data from online questionnaire. In total, 308 respondents who are well aware of skin care brand communication were collected in this study. The results revealed that celebrity endorser do not only directly affect to skin care brand equity in Thailand, it also indirectly affect through consumer self-brand connection. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Marketing | - |
dc.subject | Thailand | - |
dc.subject | Brand | - |
dc.subject | Skin care | - |
dc.subject | Endorsement | - |
dc.title | The impact of celebrity endorsement toward skin care brand equity in Thailand. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.046 2015.pdf | 536.18 kB | Adobe PDF | ![]() View/Open |
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