The perspective of sellers and buyers in cosmetic products.

Abstract

To determine and to understand the perception of those who choose to consume cosmetic that affect their judgments from the sellers and buyers perspective. The objective of this study is to find from the literature review to understand the perception of both the seller and buyer by using interview to find out what their expectation is from buyer and what seller provide or whether they are capable of thinking of any useful information to convince their customers to purchase or not. All interviewees are interviewed in Thailand at Central Ladprao on the 1st floor (Cosmetic counter brand). Each respondent is from different brand, they somehow have at least a year working experience in Cosmetic industry since each interview used to use cosmetic they will understand which factor impacting on their mind. All factors can influence them in term of purchasing intention and motivation factor to consume more. This paper will be separated into 2 perspectives which are from seller and buyer. In the mean time, this study will, too, find out in gender perspective to understand what perspective and motivation factor can influence to purchasing from each side.