Key success factors that make Prisana Fahlab mobile game successful in long term.

Abstract

This thematic paper was created to find the key success factors that makes Prisana Fahlab mobile game successsul in long-term. This paper focuses on Thai people who downloaded Prisana Fahlab mobile game to understand their behaviours of spending money on our game. The data collection is gaining from current users, secondary data such as statistic in the internet, and also asking the mobile game experts. The finding of this thematic paper is create a new version of the game to gain more revenue. The key success factor is the game itself should be hard to magnetize people to spend their money. There are 4 limitations in this paper which are no development plan on Workpoint app team, poor analytics service, time constraints, and confidential information.