Product and price strategies for acne whitening reposition to be a masstige product for company p, Thailand.

Abstract

In this thematic paper was investigated significant attributes that effect on marketing product and price strategies of the new masstige product reposition. Based on the successful strategies in the masstige global skincare industry, from the study identify 4 components in marketing strategy types with difference characteristics (product attributes, price/packaging, the source of information and technological advances). With qualitative method, the focus group discussion perceived high values and the availability of differentiate alternatives, Furthermore, we found that the recommendations of awareness and trustworthy aspects into marketing strategies also depends on the new market segment in which the company target on after the analysis of the study and conclusion section in product development and pricing issues also include in this papers.