The factors contributing to the success of live performances in Thailand.

Abstract

Nowadays the competition of the event management business in Thailand is cluster only among few big players. Still, some live performance of well-known performers or production companies surprisingly fail to sell all the tickets. Also, with high expectation, sometimes the shows turn out not as good as expected. As noticed that the live performance of famous artists or eminent production teams cannot always guarantee the success of the show, this research aims to study the main factors that have a crucial impact on live performances. However because there are various kinds of live performance, this research focuses only on live concert and live talk show which are often held in Thailand. The research found that in order to be able to sell the tickets well, the popularity of the performers or the audience’s interest play an important role. Nonetheless, it is also crucial to perform and set the production up to their expectation so that they would leave the show with enjoyment and memorable experience.