Comparing and contrasting the most successful real estate project in Bangkok and the least successful project in Bangkok over the last 10 years.

Abstract

The broad aim of this research paper is to determine how investors and one-time condo buyers can find condo projects in Bangkok that will become successful while avoiding potential projects that will either fail or won’t live up to their billing. This paper will essentially help you find the safest condos to invest in Bangkok. This paper utilizes both qualitative and quantitative analysis to help determine why some real estate projects and so much more successful than others, while other real estate projects fail. A project’s financial viability, the ability of a developer to properly plan and the size and pull of developers in Bangkok play major role in the success of property developments. The case studies finds that the most crucial success factor is the location of the project, whereas the least successful project(s) in Thailand have bad locations and sometimes aren’t even built due to poor presale numbers or lack of planning by management. Bangkok’s most successful condo project over the last decade has been Quattro by Sansiri. On the other hand, the least successful property project belongs to U Delight@ Phahonyothin.