Key success factors of marketing in photography business: Case study of sixtysix visual photography service.

Abstract

Digital photography service business have been increasingly unattractive. With the current development in camera technologies, professional cameras are getting better, more affordable and require less skill to operate. Therefore, with a little time to practice, anyone can take excellent photographs like professionals. Combining with the fact that people now have excellent-quality camera on smartphones with them everywhere, demand for professional photography service have decrease in a more competitive market. This paper will explore key factors that make a successful photography service business in the digital era by analysing a case study of a young successful photography business in Thailand “Sixtysix Visual”. It will describe how the business quickly become successful in Thailand and what are the marketing strategies behind the achievement. Along with the theoretical frameworks that are used to describe why and how the strategies works. The goal of this paper is to help those photography businesses in Thailand to have more understanding of the market and consider using some of the recommended strategies that are proven to be effective with Sixtysix Visual case study.