The analysis of the software industry in China for airbus group.

Abstract

China’s software industry is expanding rapidly as a result of the favourable environment and a Chinese economic growth as a whole. Undoubtedly, many companies are interested in doing business in China including Airbus group. This project aims at providing the consulting service for Airbus. The researcher’s objectives are to identify the key factors that shape the Chinese software industry with the focus on the external environment by using PESTEL analysis to evaluate the factors that have high probability and influence on this industry. After analyzing this market, researcher has found three keys factor that have the biggest influence on this industry. The first one is the economic growth which positively impacts every business especially the technological business such as software. The second pivot factor is the government that can be both opportunity and threat for this industry. They act as influencer, paying customer, investor and regulator that contribute to the development of software industry. On the other hand, sometimes their policies are the barriers that discontinue the growth of innovation. The last vital factor is the piracy issue that impedes the development of Chinese software and it is the barrier to the country’s innovation. The general recommendations on how to cope with the two negative impacts are made in the final chapter of this research.