The explorative of consumer behavior in luxuary home decorative products.

Abstract

The main goal of this thematic paper is to show the explorative of consumer behaviour in specific business. The business that was chosen is home decorative products regarding the ascending in demand and supply of the real estate in the present. Consumer behaviour is one of the aspect in marketing that the entrepreneurs need to understand them. Understanding how the consumer think would help creating the effective marketing strategy; the papers is conducted to analyse the various factors that would possibly drive this business to the core from different perspective including both consumer’s perspective and distributor’s perspective. The consumer’s perspective would help understanding the need or the demand of the market while the distributor’s perspective would help understand the supply and the situation in the market. The research was conducted interviewing with different levels of employee from the distributor side and the top-level management consumers from different company regarding the premium market. This paper will touch base on the aspect of consumer behaviour in home decorative business and would be the usage of creating business success.