Consumer behavior towards coworking space business.

Abstract

The purpose of this research is to determine consumer behavior towards coworking space in Bangkok. The information and data are studied and gathered through the literature review to find key factors affecting coworking space rental decision making and interview with both of users and non-users. This paper uses a qualitative approach and interviewing a group of both of users and non-users who have indifferent backgrounds. The results this study shows factors that influence customers to rent coworking spaces in Bangkok which are price, work environment, location, staff, community and infrastructure. Moreover, recommend coworking space development is considered and discussed in detail how coworking space providers can improve themselves to meet and exceed the customer’s expectation in Bangkok.