Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1963
Full metadata record
DC FieldValueLanguage
eperson.contributor.advisorWinai Wongsurawat-
dc.contributor.authorNondtawat Prapasawas-
dc.date.accessioned2021-03-23T09:22:14Z-
dc.date.available2021-03-23T09:22:14Z-
dc.date.issued2017-01-11-
dc.identifierTP EM.011 2016-
dc.identifier.citation2016-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/1963-
dc.description.abstractThe purpose of this paper are to investiagate the 5 key success factor for e-commerce entrepreneur who want to start their business in Thailand (SMEs size). The writer’s goal is to let the reader (especially the one who want to start their own e-commer store) understand the basic requirement and to be prepare for starting their e-commerce company in Thailand. The findings in this paper are based on qualitative research by collecting data from 2 successful entrepreneurs in e-commernce field. The two entrepreneur sell fitness equipment on online platform which targetingat different type of customer. The writer had conducted a face-to-face interview to find insightful data for this study. The research result coud apply to SMEs size startup in many industries. The finding of this study reveal the 5 key success factors for e-commerce startup (SMEs size) which are Motivation and Mindset, Market Test, Taking Action, Brand Awareness, and Creating Trust.-
dc.publisherมหาวิทยาลัยมหิดล-
dc.subjectEntrepreneurship Management-
dc.subjectOnline Marketing-
dc.subjectE-commerce-
dc.subjectEntrepreneurial-
dc.titleKey success factors for E-commerce entrepreneur who want to start their business in Thailand.-
dc.typeThematic Paper-
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP EM.011 2016.pdf98.61 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.