Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1966
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Roy Kouwenberg | - |
dc.contributor.author | Aphiradee Pongsapaptham | - |
dc.date.accessioned | 2021-03-23T09:22:17Z | - |
dc.date.available | 2021-03-23T09:22:17Z | - |
dc.date.issued | 2017-01-11 | - |
dc.identifier | TP EM.014 2016 | - |
dc.identifier.citation | 2016 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/1966 | - |
dc.description.abstract | This thematic paper has examined the factor affecting the purchasing decision on luxury bags on consumer in Thailand. This research has used the quantitative method by conducting the survey of 99 respondents to see which factors are the most important to Thai consumers. The survey was conducted by online survey and given to Thai consumers throughout Thailand. The finding showed that Thai consumers are motivated to purchase the luxury bags by the factor of quality | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Entrepreneurship Management | - |
dc.subject | Thailand | - |
dc.subject | Purchasing decision | - |
dc.subject | Luxury Bags | - |
dc.title | Factors affecting the purchasing decision on luxury bags of consumers in Thailand. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP EM.014 2016.pdf | 706.96 kB | Adobe PDF | ![]() View/Open |
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