Factors affecting the purchasing decision on luxury bags of consumers in Thailand.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1966

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Roy Kouwenberg	-
dc.contributor.author	Aphiradee Pongsapaptham	-
dc.date.accessioned	2021-03-23T09:22:17Z	-
dc.date.available	2021-03-23T09:22:17Z	-
dc.date.issued	2017-01-11	-
dc.identifier	TP EM.014 2016	-
dc.identifier.citation	2016	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/1966	-
dc.description.abstract	This thematic paper has examined the factor affecting the purchasing decision on luxury bags on consumer in Thailand. This research has used the quantitative method by conducting the survey of 99 respondents to see which factors are the most important to Thai consumers. The survey was conducted by online survey and given to Thai consumers throughout Thailand. The finding showed that Thai consumers are motivated to purchase the luxury bags by the factor of quality	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Entrepreneurship Management	-
dc.subject	Thailand	-
dc.subject	Purchasing decision	-
dc.subject	Luxury Bags	-
dc.title	Factors affecting the purchasing decision on luxury bags of consumers in Thailand.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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